Standing tall against the wind, soaring against the wind | The Shanghai Astrace 2025 Annual Meeting Ceremony has come to a successful conclusion!

Accumulate strength and gather energy, seek innovation in the long run.

On January 16, 2025, Shanghai Astrace New Material Technology Co., Ltd. held the "Standing High and Flying Against the Wind" Shanghai Astrace 2025 Annual Conference. Gather all employees and partners together to review the brilliant achievements of the past year and plan a grand blueprint for the future.

The half is the Shanghai Astrace 2025 Annual Business Meeting.

At the beginning of the meeting, Liu Fengxi, Chairman of Shanghai Astrace, depicted the business philosophy and development plan of "strengthening oneself and standing tall" from a strategic perspective, pointing out the direction for the company's development.

Shanghai Astrace Chairman Liu Fengxi

Subsequently, Yang Zijiang, the General Manager of Shanghai Astrace, reviewed the business results of 2024 with his profound insight and emphasized the strategic and operational goals for 2025, inspiring every follower to take a more determined step towards new heights.

Yang Zijiang, General Manager of Shanghai Astrace

Subsequently, department heads took the stage one by one and presented their respective performance target plans:

Zhu Yibo, the Key Account Director of Master Film KA Department, will focus on the glass aesthetic upgrade strategy, promote business growth through team building, customer grading, and four order management measures, help customers break through internal competition, and achieve counter trend development.

Yin Hong, General Manager of the Master Film Optoelectronic Channel Department, proposed that in 2025, the focus will be on strategic upgrading, optimizing product structure, strengthening channel construction, enhancing brand exposure, helping the industry break through internal competition, and promoting high-quality business development.

Xu Xiaogang, Marketing Director of Tianmu Starry Sky Channel Department, focuses on OMTD Starry Sky Membrane and Negative Oxygen Ion Membrane as the core, and expands through multiple channels including car manufacturers, 4S groups, channels, and authorized stores to solve customer pain points, enhance brand influence, help dealers and stores achieve high profit growth, and strengthen brand channel power.

Brand Marketing Manager Liu Lijie will achieve the target performance by increasing exposure and improving conversion, while also increasing product market exposure and conversion rate through the influencer distribution cooperation plan.

Mao Yanping, the project director of Astrace's non automotive business unit, will establish benchmark cases through cooperation with top clients to promote the rapid growth of non automotive business.

Ping Zunci, the general manager of the Hongqiao flagship store of the Master Chain Department, proposed to optimize store costs and efficiency by 2025, build a "1+N" store network, create 5 benchmark stores and 15 satellite stores, and achieve full regional coverage through online matrix and offline construction network to support performance growth.

At the meeting, Wang Yuhui, Vice General Manager of Astrace Group, gave a detailed introduction to the R&D and market development of Zhude products, and also announced the innovative intelligent film products that will be launched in 2025. He expressed confidence that this new product will not only become a powerful proof of Zhude Group's technological innovation strength, but also the industry into a new era.

Finally, department heads took the stage one by one and signed responsibility letters, demonstrating their firm determination to achieve the 2025 goals.

With the successful completion of the signing ceremony for the letter of responsibility, the second half of the dinner officially began.

At the dinner party, the company commended outstanding employees for their hard work and outstanding contributions over the past year. The list of winners is as follows:

Outstanding Employee Award

Excellent employees in the production department: Tong Dongmei, Chen Shoudao, Huang Zaorong, Miao Dandan

Excellent employees in the R&D department: Lv Zhiwen, Zhao Yue, He Xiaochuang

Excellent employees in the supply chain department: Sun Yinkun, Liu Tongtong, Zhuang Yong, Liu Huabing

Outstanding Employee in the Technical Department: Han Wanqiang

Outstanding employee of Tianmu Starry Sky Channel Department: Chen Zifeng

Excellent employee of Master Film Channel Department: Wang Jiahui

Excellent Employee of Brand Marketing Department: Kang Jianxin

Meritorious Newcomer 

Brand Marketing Department: Weng Changqian

Growth Leadership Award

Brand Marketing Department: Liu Lijie

Strong Turnaround Award

Master Film Channel Department: Yin Hong

Team Breakthrough Award

Brand Marketing Department - New Media Team

The banquet was filled with a lively atmosphere, with a variety of programs such as recitation, singing, dancing, singing, guitar playing, etc. taking turns, fully showcasing the employees' versatility and demonstrating the strong cohesion of the team. In addition, multiple exciting lottery rounds were interspersed with a variety of prizes, which aroused the enthusiasm of the employees and pushed the atmosphere of the scene to a climax time and time again.

Outlook for 2025

In 2025, Shanghai Astrace New Material Technology Co., Ltd. will continue to drive development with innovation, win the market with quality, move customers with service, and continuously promote the company's goal of becoming a good producer.

Let us look forward together, in the new year, Shanghai will continue to write brilliance and create more miracles!