Review of an article: Pursuing the Innovation Journey under the Glory and Challenge of 2024

In 2024, Astrace achieved remarkable results in multiple business areas. In terms of 3.0 optoelectronic films, OMTD represents China's film products standing at the pinnacle of world technology, with significant improvements in international cooperation, industry influence, and network influence, and has won multiple heavyweight awards in the industry; In the field of automotive window film, the all-new flagship Z9970 has been launched, which has gained high attention and sales within 9 months of its launch; Ecological chain businesses such as paint protection film, color changing film, and building and home film are constantly expanding and innovating.

With the power of technology, products, brands, and globalization

Astrace is spreading out comprehensively

Let's follow in the footsteps of time

Revisit the 'highlights' of 2024!

Strategic Upgrade

Upgrade Strategy: Moving from Functional Window Films to Aesthetic Window Films

Adhere to innovation as the foundation, increase R&D investment, establish a large R&D team, and invest huge amounts of funds to build factories. Astrace has spent five years laying out the field of flexible transparent displays and becoming the world's number one OMTD optoelectronic film technology and production scale.

After 22 years of accumulation, we have reached the pinnacle of the functional window film field; Now, we will the new era of aesthetic window film!

Sparkling moment

In the era of intelligent cockpit, consumers crave intelligent, personalized, and highly interactive car travel experiences. The new concept of "Glass Aesthetics" launched by OMTD is not only an innovation of traditional in car display technology, but also a profound exploration and practice of the aesthetics of future travel spaces.

With its innovative hard power, OMTD has led the industry into the era of optoelectronic films and shone in the global automotive display field, winning widespread attention from global car manufacturers.

March 6th
Astrace Group was invited to attend
2024 China Automotive Aftermarket Upgrade Trend Forum
Global customization

July 23rd
OMTD Optoelectronic Starry Sky Film Login
Foreseeing Unicorn: CEO Arrives
Get the spotlight all over the place

July 10th
Glass Light Effect Film Technology Debuts
The 3rd ATC Intelligent Cockpit and Intelligent Interior Technology Week
Embark on a new era of aesthetic cockpit

December 11th
Astrace Group was invited to participate
2024 Shiyin (Huangyan) New Display Technology and Supply Chain
Industry Annual Conference and Advanced Functional Materials&Equipment Industry Conference
Unlock the 'black technology' of future in car displays

December 26th
Yanfeng International Partner Technology Innovation Conference
Astrace Global Automotive Parts Giants
Discuss new possibilities for in car displays

Global Cooperation

By adhering to the high-end strategy, improving product and service quality, and increasing brand promotion, the brand value of Astrace Group continues to rise, its market influence is expanding, and its reputation is constantly enhancing. This has laid a solid foundation for Astrace Group's global business cooperation.

At the level of cooperation with host manufacturers, Astrace has successively reached strategic partnerships with Guangzhou Automobile Group, BYD, BMW, BMW MINI, and SAIC Pan Asia.

OMTD photoelectric film and BMW MINI shine together

OMTD photoelectric film
Officially launched on AITO Wenjie's official store
Become the official optional starry sky film for the Wenjie M9

BMW Motorrad conducts inspection and factory review of Shanghai Astrace Motorcycle

Toyota (China) Lexus senior management visited and researched the innovative technology of the 3.0 photoelectric intelligent film in CR-V

Exhibition Debut

In optoelectronic films, Astrace Group showcased its innovative optoelectronic film technology and cutting-edge intelligent display solutions at the Shenzhen Kyushu Exhibition and the 2024 Shenzhen International Car Display Technology Exhibition. Assist automobile manufacturers and service stores in creating personalized and differentiated competitive focal points, and maintain a  position in the market!

From March 6th to 10th, Astrace Group made its debut at the Shenzhen Kyushu Exhibition

On November 6th, Astrace made a heavyweight appearance at the 2024 Shenzhen International Car Display Technology Exhibition

Traffic Breakthrough

Innovative film products in the era of internal competition are the "nuclear weapons" that attract traffic. Astrace OMTD targets young, tech enthusiasts, and consumers who pursue intelligent travel experiences with a sense of technology, intelligence, and high cost-effectiveness. In 2024, with astonishing speed and unique charm, an 'storm' has been stirred up in the field of traffic.

Zero investment flow surges 3000W+
The live streaming room with tens of thousands of traffic witnesses the "top stream" of the film industry!
1 month | Natural flow | 0 placements
Tiktok cumulative playback 1400W+
Related topics across the entire network have played 3000W views+
Online retention of 2000 funds+
Single short video playback exceeds 200W+
The number of online viewers in the live broadcast room has exceeded 500+
Painless increase in followers in a single live broadcast, exceeding 580+
Over 3.9W viewers watched a single live broadcast

Honor Moment

Heavy certification!
Shanghai successfully passed the IATF16949 automotive product quality management system certification
Marking that the company's quality management system has reached international automotive industry standards

December 11th is the only day in the industry!
Astrace OMTD and winning the 2024 Silver Product of the Year Award

New Product Release

The new era all-around flagship Z9970 breaks through the limitations of traditional car film insulation and explosion prevention, integrating "high safety+high insulation+negative oxygen ion function". It is a truly all-around flagship product and undoubtedly a revolutionary film product.

April 29th
New species in the membrane realm
New era all-around flagship Z9970, anti blue light HX30 heavyweight release

Rights Protection Action

From 2020 to 2024, master pasting made a serious attack on counterfeiting, and submitted 77 applications to the China National Intellectual Property Administration for trademark opposition, trademark invalidation declaration, cancellation of applications for not using registered trademarks for three consecutive years, and trademark review and review applications, with remarkable "achievements" in rights protection: Master Fari, Master of Craftsmanship, Master of pasting film Yaoye PAN MASTER、MASTER ZHAO WINDOW FILM、 Waiting for 26 trademarks that are highly similar to "Master Mask", maliciously attaching to "Master Mask and English Trademark", and being announced! Tell me! No! Effect!

As a maker of industry standards and a trendsetter, in 2024, Astrace Story will write a new chapter, insisting on continuous breakthroughs and progress, laying out long-term development, opening up new growth space with innovative film products, and safeguarding the beautiful life of thousands of car owners. Each of the above keywords witnesses Astrace's firm pace of continuous progress.

In the new year, Astrace will continue to steadfastly take "technological innovation" as the sail, bravely stand at the forefront of industry competition, and break through the waves and sail far away.

Looking forward to chasing you towards a better 2025.